Back to Basics: Revamping Your Podcast Foundation to Increase Profitability

Tired of speaking for free every week with no return on investment? At Anchored Media, we've cracked the code on how to start making money podcasting from day 1. In this free webinar, we are going to get back to the basic elements of your show and walk you through what you need to include in order to increase your profitability.

Some items we will discuss are:

• How to create products and services your listeners want
• The back end systems you need to convert listeners to customers
• Crafting a show format that leads to sales
• Marketing secrets to getting your show heard

About Anchored Media

According to Podcast Insights, there are over 850,000 active podcasts in 2020 and over 30 million podcast episodes. Studies also show that by 2021, the podcasting industry will be a $1B market. More and more brands are allocating their marketing budgets specifically to podcast advertising. This is exciting news for those who wish to make money podcasting, but there’s one problem: listenership minimums. Advertisers look for shows to have at least 10,000 listens per episode in order to purchase ad space. This poses a problem to podcasters who struggle to achieve and maintain those amounts of downloads. So, does that mean you can’t make money podcasting until you achieve that goal? Not quite.

At Anchored Media, we specialize in building profitable podcasts. We cracked the code on how to start making money podcasting from day 1. The only thing you need is something to sell, and we create a system that takes your show from stagnant to a lead generation machine, no matter how many listeners you have.

We’ve helped many podcasters launch shows that chart on Apple Podcasts and bring in thousands, sometimes hundreds of thousands, in revenue for the host. In our work with new and aspiring podcasters, we’ve noticed that there are some key foundational elements that their shows are missing that keep them from turning a profit.